Episode 3

In this week’s episode we explore the digitisation of supply chains, along with some of the businesses changing the game when it comes to tracking grain from paddock to plate.  

We speak to Food Agility CRC chief scientist Professor David Lamb about how technology is allowing the ag industry to ‘decomoditise’ its products.  

We’re also joined by Emma Weston CEO and co-founder of AgriDigital, one of Australia’s leading independent digital grain software companies, about the challenge of joining the ‘digital dots’.  

Plus, we ask Andrew Tighe, from northern NSW companies Boolah Farms and Pure Grain, how they attract premium prices for farmers by using AgriDigital to retain provenance through the supply chain.   



Emma is the CEO and a Co-Founder of AgriDigital which launched its digital supply chain platform in 2017, bringing efficiency and transparency to global grain supply chains. Emma holds an MBA from the Australian Graduate School of Management, a LL.B. (Hons) and B.A.from the University of Melbourne and is a director of the Australian Government’s Digital Skills Organisation Ltd, a member of Australia’s National Farmers’ Federation Farm Data Code Working Group and Grain Trade Australia’s IT Advisory Committee, as well as an advisor to Geora Pty Ltd and Inspiring Girls Australia. Emma farms with her family in Warren, New South Wales. 


Andrew joined Japanese trading company Itochu in 2003 in Sydney, where he began to build his career in corporate finance, being promoted to senior finance & accounting manager. From 2008 Andrew spent 10 years with multinational petfood and chocolate manufacturer Mars in Tokyo, Japan, working his way on to the management team as CFO in 2015. Andrew returned to Australia in 2018 to begin working in agriculture and became CFO of PURE Grain in January 2020. 

Olivia Calver (Host): A blessing but also a curse sometimes not being able to switch off. No excuse. For sure. 

Olivia Calver is a rural and agricultural journalist from the Riverina in NSW, who has worked as an ABC Rural Reporter, filing for programs including the Country Hour and Landline. Previously, Olivia wrote for The Land newspaper, travelling all over southern NSW to tell farmers’ stories. Olivia lives on a cropping and sheep family farm near Jerilderie and is passionate about keeping up to date with the latest in agricultural news and technology.