Laava Smart Fingerprint®
Laava Smart Fingerprints® are unique, randomly generated images applied to labelling and packaging, providing growers and manufacturers with the opportunity to offer authentication, digital storytelling and immersive consumer experiences to customers in the marketplace.
Smart Fingerprints feature on the labelling of innovative organisations including Reid Fruits, Cherry Hill Orchards, Tamburlaine Organic Wines, Mildura Fruit Company and Swift + Moore Beverages. Consumers can scan the Laava Smart Fingerprint® unique to each product, verify the product is genuine and then engage in a seamless brand experience.
Smart Fingerprints can also be embedded in documents and digital experiences. In December 2020, Laava was successfully integrated with HARPS Certificates, to ensure the integrity of the certificates that underpin the supply of fresh produce to the major Australian retail chains.
How it works:
1 – Visit: consumer visits the brand website on their smartphone. (No app to download.)
2 – Scan: consumer scans the unique Laava Smart Fingerprint®. It is matched on the secure Laava platform, and its business rules are checked to determine authenticity. If the business uses blockchain, traceability, packing systems or similar, data can be updated in real time from these systems.
3 – Verify: consumer sees a response confirming the authenticity of the product – or alerting them if the product is a ‘suspected counterfeit’.
4 – Enjoy: the consumer is exposed to rich information about that unique item, such as the product’s origin, brand story, unique offers or opportunities to engage more deeply.
