Laava ID Pty Ltd
Laava is an Australian technology company bringing secure, scannable product authentication technology to the market.
- We help to foil global counterfeit activity.
- We connect brands and consumers directly through trusted and authentic product experiences.
Laava has created the patented Laava Smart FingerprintⓇ, The Global Mark of Trust. In Australia and in export markets around the world, there are now millions of Fingerprints on products like cherries, citrus, wine and nutraceuticals.
Laava Smart Fingerprints® offer significant security and customer engagement benefits. Consumers use their smartphone (no app) to scan the Fingerprint, receive a verification of the product’s authenticity and connect with the brand story, special offers and more.
Laava integrates with all leading traceability, blockchain, IoT, packhouse and ERP solutions, and works collaboratively with partners to create more value for clients.