Laava ID Pty Ltd on social media

Laava is an Australian technology company bringing secure, scannable product authentication technology to the market.

  • We help to foil global counterfeit activity.
  • We connect brands and consumers directly through trusted and authentic product experiences.

Laava has created the patented Laava Smart FingerprintⓇ, The Global Mark of Trust. In Australia and in export markets around the world, there are now millions of Fingerprints on products like cherries, citrus, wine and nutraceuticals.

Laava Smart Fingerprints® offer significant security and customer engagement benefits. Consumers use their smartphone (no app) to scan the Fingerprint, receive a verification of the product’s authenticity and connect with the brand story, special offers and more.

Laava integrates with all leading traceability, blockchain, IoT, packhouse and ERP solutions, and works collaboratively with partners to create more value for clients.

Laava ID Pty Ltd Products

Laava Smart Fingerprints® are unique, randomly generated images applied to labelling and packaging, providing growers and manufacturers with the opportunity to offer authentication, digital storytelling and immersive consumer experiences to customers in the marketplace.
Learn More