Farmers across Australia are producing more data than ever. But much of it remains frustratingly siloed or – gasp – sitting on a printed excel spreadsheet in the third drawer of your filing cabinet.

AgTech Finder caught up with Hamish Munro, founder and CEO of award-winning company Pairtree Intelligence, to find out how using farm management platforms can help farmers in their day-to-day operations.

After working on several projects with Meat and Livestock Australia (MLA), NSW DPI and a number of farmers, Hamish developed Pairtree PLUS. Designed to overcome disconnected data and to finally solve how to connect a broad range of agtech solutions in the one place.

“Better use of data supports more informed and reliable decision making,” says Hamish. “We work across all agriculture industries, including grains and cotton, but here is a good example for graziers: Pairtree can deliver one central place, to view all of your vital information about pastures, water, weighing, weather, soil carbon and livestock management – essentially the six key elements to drive productivity for your enterprise.”

“The beauty of integrating these different solutions is that you can now visualise and compare data between them which allows for a much higher level of decision making,” adds Munro.

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Munro says these six providers are experts within their fields and ensure that their services make data collection and management as easy as possible for the farmer.

Pairtree makes a full connection to the data provided through the Application Programming Interface (API) of these solutions, allowing the farmer to benefit from, then compare the data sets as they need.

“Pairtree’s role is to ‘Complement NOT Compete’, with the integrated data providers, by leveraging the data that we centralise it allows flexibility of choice for farmers to ‘bolt-together’ a solution that suits their farm/ enterprise mix,” he explains.

Pairtree can stack these data sets in several farmer friendly ways:

Pairtree recently created the Paired Collaborators Badge (PCB) which allows farmers to quickly recognise agtech companies that align their services with the NFF Farm Data Code and are able to share their data with Australian agtech businesses like Pairtree.

“Being a farmer myself, I realised right from the start that if Pairtree was to succeed we needed to be at the forefront of ensuring farmers benefit from their data. Pairtree’s model is to ‘connect’ more services for farmers to build better insights, not to sell data,” says Munro.

For those who aren’t sure where to start their agtech journey, a Pairtree CORE subscription delivers the basics of hyper-local weather forecasting and historic trends, spray conditions forecasting, livestock and grains markets, basic satellite imagery and mapping.

Pairtree PLUS includes premium versions of the CORE offering, plus supports integrations with over 90 agtech companies, including the top six livestock providers named here, allowing farmers the flexibility to mix and match solutions that suit their business and budget.

Contact: Hamish@pairtree.co or visit their website.